Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Incentivized Loyalty Apps

Hooters' HootClub Customer Loyalty App Gives Frequent Diners Big Prizes

— April 25, 2014 — Tech
As a way to say "thanks" to its valued patrons, Hooters is testing a new customer loyalty program in Atlanta in the form of the free-to-download HootClub app.

With HootClub, users are able to easily locate Hooters restaurants, view menus and view exclusive deals without ever having to leave the app itself. As an added bonus, diners are encouraged to scan their receipts after eating at Hooters, which will earn them points that can be put towards prizes. HootClub members will also be able to see leaderboard scores and heavy competitors will relish being able to climb up the ranks of Bronze, Silver and Gold, as well as all the way up to the top-ranked Orange level.
Trend Themes
1. Mobile Loyalty Programs - The rise of mobile loyalty programs like HootClub offers businesses the opportunity to reward and incentivize customers through convenient smartphone apps.
2. Gamification in Loyalty Programs - By incorporating gamification elements such as leaderboards and prizes, loyalty programs like HootClub can engage customers and create a competitive and enjoyable loyalty experience.
3. Location-based Loyalty Features - Utilizing location-based features in loyalty apps like HootClub allows businesses to provide personalized offers and promotions to customers based on their proximity to specific locations.
Industry Implications
1. Restaurant Industry - Restaurants can leverage incentivized loyalty apps like HootClub to enhance customer retention and drive repeat business by offering exclusive deals and rewards to loyal diners.
2. Mobile App Development - The growing demand for mobile loyalty programs presents a significant opportunity for mobile app developers to create innovative and user-friendly loyalty apps like HootClub.
3. Marketing and Advertising - The integration of gamification and location-based features in loyalty apps opens up new avenues for marketers to engage and target customers through personalized and interactive campaigns.
2.9
Score
Popularity
Activity
Freshness