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23 Millennial Loyalty Programs

From Crowdsourced Reward Apps to Smart Discount Cards

— August 7, 2015 — Business
Now that Generation Y holds an immense amount of buying power across multiple industries, brands are competing to win over their business and keep them coming back with inventive Millennial loyalty programs.

Many rewards programs are still centered around having members collect points and put them towards a purchase. However, since the Millennial generation tends to value experience more than things, brands are appeasing them by offering trips, VIP events and other exclusive activities for their most loyal supporters.

As much as there is something gratifying about getting a reward, Generation Y also craves entertainment from the way rewards are redeemed. Some programs use gamification, Wi-Fi networks and social media platforms in order to have consumers prove their loyalty, rather than passively logging into an app.
5.9
Score
Popularity
Activity
Freshness
23
Customized Profile Picture Upgrades
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
<
22
Loyalty-Testing ATMs
Loyalty-Testing ATMs
FNB's Machines Encourage Non-Customers to Switch Banks at a Critical Moment
<
21
Takeout Loyalty Programs
Takeout Loyalty Programs
The Pei Wei My Wei Dining Rewards Program is Ideal for Frequent Foodies
<
20
Search Engine Loyalty Programs
Search Engine Loyalty Programs
The Bing Rewards App Provides Perks to the Platform's Users
<
19
Restaurant Loyalty Apps
Restaurant Loyalty Apps
Velocity Lets Patrons Pay for Restaurant Meals & Earn Rewards on a Phone
<
18
Discount Dining Cards
Discount Dining Cards
The 40 Cards in Epicurious Toronto's Dining Deck Take Money Off of Meals
<
17
Point-Awarding Browsers
Point-Awarding Browsers
The 'Perk' Browser Pays You to Surf the Web
<
16
Social Loyalty Apps
Social Loyalty Apps
This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
<
15
Crossover Loyalty Apps
Crossover Loyalty Apps
Plenti by American Express Lets You Use Points from One Place at Another
<
14
Gamified Rewards Programs
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
<
13
Tweeted Hotel Bookings
Tweeted Hotel Bookings
Twitter Users Can Book Their Stays at Loews Hotels with a Tweet
<
12
Crowdsourced Reward Apps
Crowdsourced Reward Apps
MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts
<
11
Personalized Travel Deal Sites
Personalized Travel Deal Sites
Hotelied is a Travel Booking Service that Offers Custom Deals
<
10
Loyalty-Testing Burger Campaigns
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
<
9
Rewarding Instagram Ads
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
<
8
Engaging Loyalty Platforms
Engaging Loyalty Platforms
Kiip Helps Brands Reward Fans with Specialized Perks
<
7
Wi-Fi Reward Programs
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
<
6
Smart Discount Cards
Smart Discount Cards
Plenty Helps Consumers Clean Up Their Wallet with a Single Card
<
5
Social Loyalty Programs
Social Loyalty Programs
Social Rewards Lets You Earn Loyalty Points by Sharing on Social Media
<
4
Couch Potato Loyalty Programs
Couch Potato Loyalty Programs
Viggle Rewards You for 'Checking in' to TV Shows
<
3
Movie Collage Campaigns
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
<
2
Experiential Rewards Programs
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
<
1
Data-Driven Loyalty Apps
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
<