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Kiip Helps Brands Reward Fans with Specialized Perks

 - Dec 9, 2014
References: & marketingmag
In order to give brands and marketers a boost when it comes to monitoring and rewarding engagement, Kiip launched a loyalty platform that makes it easy to offer specialized rewards. The loyalty platform puts a focus on rewarding specific actions or "moments," such as purchasing a product from a mobile store, playing a game, suggesting an app to a friend or ordering a specific drink at a restaurant. Unlike a lot of other loyalty rewards programs, Kiip distinguishes itself by opting not to offer fans points—instead, fans have the chance to redeem tangible short-term rewards that are more gratifying.

To make implementation as simple as possible, Kiip's platform can be licensed by a brand to work with an existing app.