As consumers are looking to gain more from their takeout experiences, Asian fusion restaurant Pei Wei recently launched a dining rewards program that gives eaters points for purchases with the opportunity to win free meals. This mobile incentive is an ideal way to have customers return to the establishment.
To reward patrons for dining at Pei Wei, the restaurant chain has created a loyalty program that is entirely digital and downloadable on a smartphone. This makes the process that much more convenient for guests who are not required to carry around a card. The My Wei Rewards offers customers the opportunity to receive 500 points for signing up and ten points per dollar spent. Once 1000 points is reached, diners can enjoy a free entree. Gamifying the dining experience ensures that customers are eager to return and try new products.