While it's great to be able to take part in a retailer's loyalty program, as a consumer you can quickly get bogged down with a lot of cards that you need to take everywhere with you—unless you have Plenty. Plenty makes it so that you can combine multiple discount cards into one, which should take a lot of weight out of your wallet. Although there are tons of apps where you can do exactly this without requiring a physical card, what makes Plenty so neat is that you have options. Plenty can be synced with your phone, which is in turn connected to the cloud to store information.
Beyond just being an amalgamated discount card, Plenty is also able to display who's calling your phone, as well as serve as a remote for your phone's music system and camera.