This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
Laura McQuarrie — December 6, 2014 — Marketing
References: itunes.apple & psfk
In partnership with fashion app Tapestry, department store Liberty developed a loyalty app that makes use of Instagram to increase incentive for shopping at a brick-and-mortar location.
The Tapestry app makes it easier for shoppers to redeem their Liberty rewards and take advantage of exclusive experiences and gifts based on your Instagram activity. With a feed dedicated to discovery the app makes it easy to browse favorite brands and bookmark appealing items. One of the neatest features of the app is that when you use it in store, you can see exactly where your favorite brands are located on in the store with an in-app map. The more you shop, the better the app is able to determine your tastes and provide offers that are even harder to resist, so it's win-win for all.
The Tapestry app makes it easier for shoppers to redeem their Liberty rewards and take advantage of exclusive experiences and gifts based on your Instagram activity. With a feed dedicated to discovery the app makes it easy to browse favorite brands and bookmark appealing items. One of the neatest features of the app is that when you use it in store, you can see exactly where your favorite brands are located on in the store with an in-app map. The more you shop, the better the app is able to determine your tastes and provide offers that are even harder to resist, so it's win-win for all.
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