Social shopping platform Verishop has announced the launch of 'Livestream Shopping,' a brand new feature that will be integrated into the Verishop iOS app. The feature intends to offer users a new way to connect with brands and industry experts while discovering new products.
According to the company, 'Livestream Shopping" was the perfect solution for combining the social functionality of live stream events -- an increasingly popular medium for brands -- with an intuitive lifestyle shopping experience. In addition, the new feature was designed to complement Verishop's already existing infrastructure, including its shopping tools and popular e-commerce platform.
As part of the launch, the company has committed to hosting 125 live stream shopping programs a week, hosted by over 115 expert streamers. Through these events, users will be able to connect with key influencers to ask questions about the the125,000-plus products offered on Verishop.
Why This Trend Is Growing
- Livestream Shopping
- Verishop's new feature allows users to connect with brands and industry experts while discovering new products through hosted events.
- Social Shopping
- Verishop combines social functionality with lifestyle shopping to offer users an intuitive shopping experience.
- Expert Streamers
- Verishop is partnering with over 115 expert streamers to host 125 livestream shopping programs each week.
Industries Being Reshaped
- E-commerce
- Verishop's new livestream shopping feature is designed to complement their existing e-commerce platform.
- Social Media
- The integration of live streaming in Verishop's app combines social media and online shopping.
- Influencer Marketing
- Verishop's partnership with expert streamers offers a new avenue for influencer marketing in the lifestyle shopping space.
