Nine West's Passport to Fashion Loyalty Program is Great for Deals

 - Aug 22, 2014
References: ninewest
To entice shoppers into a more interactive and gamified shopping experience, luxury fashion brand Nine West has released an innovative loyalty program called the Passport to Fashion that allows consumers to gain free items the more they shop and even win an exclusive trip to Paris

Loyalty programs are a great way to compensate and thank consumers that are devoted to shopping at a specific brand. Nine West is one of the many luxury good brands that is optimizing on its large consumer following by creating a program that encourages new and current consumers to purchase more products in the hopes of receiving one for free on their sixth purchase. The loyalty program is structured to look like a passport with each purchased product acting as a destination. Consumers can even enter win a trip to Paris thanks to their shopping at Nine West.