JetBlue's 'TrueBlue Badges' gives members the opportunity to earn rewards simply by traveling. For many travelers, visiting different places is a way of collecting different experiences. This program turns those experiences into tangible badges that can be collected and cashed in for different rewards.
The TrueBlue Badges program is a rewards-based initiative that allows members to earn badges for different JetBlue-related activities. These activities include flying to different destinations, interacting with other passengers and sharing experiences on social media. The more badges a member earns, the more rewards they are able to unlock. There are over 400 different badges to be earned, making the program somewhat of a competition. Members can even link their badges to social media in order to see how they stack up against friends and family.
While a number of airlines have used gamification ventures for promotional purposes, JetBlue has made the badges a permanent part of its loyalty program. The ongoing nature of the program encourages users to continue collecting rewards for current and future travel.