Bank Of America Rewards Program Adds Experiential Perks for its Customers
Kanesa David — November 7, 2023 — Marketing
References: promotions.bankofamerica & forbes
Preferred Rewards, backed by Bank of America, is unveiling a groundbreaking range of rewards tailored to elevate the customer experience for its top-tier Diamond and Diamond Honors members. This no-fee program comprises five distinct levels, each offering an array of progressive benefits.
An emphasis is placed on fun, exciting experiences that allow travelers to travel better. Some of the exciting benefits include the provision of a private advisor to facilitate the acquisition of premium products, including top-shelf selections from renowned brands like Moet Hennessy. Exclusive savings on private jet travel through jets.com and a complimentary year of StewardShip Perks from wine.com further enrich the offerings.
Among the offerings is the expertise of boutique travel planner Indagare, known for curating exclusive, behind-the-scenes experiences for high-net-worth clients. One such experience includes a private tour of Petra in Jordan, allowing members to savor world wonders in an extraordinary way.
Preferred Rewards' focus on luxury experiences reflects a commitment to enhancing the customer journey for its most valued clientele.
Image Credit: Thapana_Studio
An emphasis is placed on fun, exciting experiences that allow travelers to travel better. Some of the exciting benefits include the provision of a private advisor to facilitate the acquisition of premium products, including top-shelf selections from renowned brands like Moet Hennessy. Exclusive savings on private jet travel through jets.com and a complimentary year of StewardShip Perks from wine.com further enrich the offerings.
Among the offerings is the expertise of boutique travel planner Indagare, known for curating exclusive, behind-the-scenes experiences for high-net-worth clients. One such experience includes a private tour of Petra in Jordan, allowing members to savor world wonders in an extraordinary way.
Preferred Rewards' focus on luxury experiences reflects a commitment to enhancing the customer journey for its most valued clientele.
Image Credit: Thapana_Studio
Trend Themes
1. Experiential Rewards - Bank of America's Preferred Rewards program is introducing a range of experiential rewards to enhance the customer experience for its top-tier members.
2. Personalized Services - The program offers a private advisor to help members acquire premium products and access exclusive services, elevating their travel experience.
3. Curated Experiences - Preferred Rewards partners with boutique travel planner Indagare to provide exclusive, behind-the-scenes experiences for high-net-worth clients, such as private tours of world wonders like Petra in Jordan.
Industry Implications
1. Banking - Bank of America's Preferred Rewards program disrupts the banking industry by prioritizing experiential rewards and personalized services for its top-tier customers.
2. Travel - The program's collaboration with Indagare and jets.com disrupts the travel industry by offering curated, high-end travel experiences and exclusive savings on private jet travel.
3. Luxury - Preferred Rewards caters to high-net-worth individuals in the luxury industry by providing personalized services, access to premium products, and exclusive experiences.
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