Social check-in network Swarm is expanding to include reward systems in the form of Swarm Perks and Swarm Challenges as a means to bolster user interaction and reward loyal users. Swarm Perks works by offering users access to exclusive rewards from more than 60 national chains that can come in the form of a discount or coupon.
Swarm Challenges enables users to participate in the reward systems by offering a new challenge each week for them to participate in. This could include such prizes as a $10,000 trip anywhere in the world, an Alaskan cruise or perhaps even a shopping spree.
The Swarm Perks and Challenges program is a new kind of social networking reward program that will likely help to bolster user interaction and help solidify it as a flagship social networking site.
Key Themes Behind This Trend
- Social Check-in Reward Systems
- Swarm's rewards program encourages user interaction and loyalty.
- Exclusive Discounts and Coupons
- Users gain access to exclusive discounts from over 60 national chains.
- Weekly Challenges
- Swarm Challenges offers new weekly challenges, enticing users with grand prizes.
Where This Applies
- Social Networking
- Social reward systems, like Swarm Perks and Challenges, could strengthen the user base of social networking sites.
- Retail
- Retailers could partner with Swarm to offer exclusive discounts and coupons to users.
- Travel and Leisure
- Travel and leisure companies can participate by offering grand prizes for weekly challenges, like the $10,000 trip anywhere in the world offered by Swarm.
