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Top 30 Mobile Marketing Ideas in July

From Branded Beverage Filters to Phone-Charging Meal Boxes

— July 24, 2016 — Tech
The top July 2016 mobile marketing ideas use everything from social media campaigns and games to chat bots in order to connect with smartphone users around the world.

Some of the most engaging Instagram campaigns to emerge as of late include Häagen-Dazs' 'Lose Yourself' fan photography project for Wimbledon 2016, a branded quiz from Hyundai that helps to match fans with an SUV and a two-piece advertisement from Smart Car that requires two Instagram users to place their phones side-by-side to see the full image of its 'fortwo' model.

Now that Facebook now supports artificially intelligent chat bots on Messenger, brands have been quick to tap into a new kind of conversational commerce. Consumers are now able to order burgers, book flights, print documents and receive breaking news in a way that feels like a chat with a friend.
6.7
Score
Popularity
Activity
Freshness
30
In-App Merchandise Frameworks
In-App Merchandise Frameworks
TheMonetizr Automates the Process for Game Developers to Sell Merch
<
29
Political Convention Apps
Political Convention Apps
The Republican National Convention App Fosters Political Engagement
<
28
Smartphone-Friendly Ads
Smartphone-Friendly Ads
Juice Mobile Introduces a Seamless Vertical Format for Ads on a Phone
<
27
Interactive News Bots
Interactive News Bots
The Wall Street Journal's Facebook Messenger Bot Delivers News On-Demand
<
26
Social Check-In Reward Systems
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
<
25
Chat-Based Printing Bots
Chat-Based Printing Bots
HP's Facebook Messenger Bot Prints When Engaged in Conversation
<
24
Sports Trivia Bots
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
<
23
Flower-Ordering Bots
Flower-Ordering Bots
1-800-Flowers.com Makes the Experience of Ordering Flowers Conversational
<
22
Social Music Mixers
Social Music Mixers
Miller Genuine Draft Created 'RemixGram' to Help Fans Make Music on Instagram
<
21
Social Shopping Concierges
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
<
20
Phone-Charging Meal Boxes
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
<
19
Humanitarian Advocacy Bots
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
<
18
Branded Beverage Filters
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
<
17
Branded Social Media Quizzes
Branded Social Media Quizzes
This Hyundai Instagram Campaign Follows a Crowdsourced Approach
<
16
Accent-Ameliorating Chat Bots
Accent-Ameliorating Chat Bots
ELSA is a Virtual Pronunciation Coach and Mobile App for Accents
<
15
Financial Messenger Bots
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
<
14
Social Good Mobile Games
Social Good Mobile Games
This Digital Game is Based on the Work of Doctors Without Borders
<
13
AI Travel Bots
AI Travel Bots
The 'Sure' Facebook Messenger Bot Acts Like a Digital Travel Guide
<
12
Coupled Car Campaigns
Coupled Car Campaigns
This Smart Car Instagram Ad Consists of Fragments That Come Together
<
11
Curated Picnic Baskets
Curated Picnic Baskets
These Picnic Hampers are Designed After Instagram's Filters
<
10
Smart Banking Bots
Smart Banking Bots
Kasisto's Personal Finance Bots Use Conversational AI That's Truly Intelligent
<
9
Kiss-Sending Campaigns
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
<
8
Flight-Booking Bots
Flight-Booking Bots
The SkyScanner Facebook Messenger Bot Helps Travelers Book Flights
<
7
Rewarding Donut-Ordering Apps
Rewarding Donut-Ordering Apps
The Dunkin' Donuts App Now Supports On-the-Go Ordering Nationwide
<
6
Active Apparel Shopping Apps
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
<
5
Rewarding Bar Beacons
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
<
4
Fan Photography Projects
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
<
3
Old-School Mac Emojis
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
<
2
eCommerce Chatbot Programs
eCommerce Chatbot Programs
'Mr. Chatbot' Supports eCommerce Companies with Sophisticated Chatbots
<
1
Branded Wallpaper Deals
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
<