As the official ice cream of Wimbledon 2016, Häagen-Dazs is making its involvement at the sporting event known with a fun photography project called 'Lose Yourself.'
The Häagen-Dazs UK Instagram page is now host to a photography project by fashion photographer Adam Katz Sinding, which features stylish shots of fans as they take in the action of the annual tennis tournament in London. This includes both the highs and the lows as experienced by those sitting courtside, as well as a few shots that include Häagen-Dazs' ice cream products.
Rather than focusing the lens on the sport or the athletes, this inventive photography project turns the lens on the spectators as they lose themselves in the action of the event and gives social media users from around the world the chance to experience Wimbledon from a different perspective.
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