Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'

 - Jul 7, 2016
References: instagram & adweek
As the official ice cream of Wimbledon 2016, Häagen-Dazs is making its involvement at the sporting event known with a fun photography project called 'Lose Yourself.'

The Häagen-Dazs UK Instagram page is now host to a photography project by fashion photographer Adam Katz Sinding, which features stylish shots of fans as they take in the action of the annual tennis tournament in London. This includes both the highs and the lows as experienced by those sitting courtside, as well as a few shots that include Häagen-Dazs' ice cream products.

Rather than focusing the lens on the sport or the athletes, this inventive photography project turns the lens on the spectators as they lose themselves in the action of the event and gives social media users from around the world the chance to experience Wimbledon from a different perspective.