Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 35 Mobile Marketing Trends in August

From Beer-Finding Apps to Politically Charged Filters

— August 28, 2016 — Tech
Branded Snapchat filters, gamified apps and emoji keyboards are just a few of the advertising tactics that are used in the top August 2016 mobile marketing ideas.

Some of the most interesting branded apps to be released include Kozel's one to find the nearest bar, Rimmel London's makeup emulator and the activity app from laundry brand Persil that encourages families to play outside and get dirty.

In social media news, Snapchat recently filed a patent that expresses its interest in using image recognition to identify objects in a photo or video and make suggested filters based on certain items—this could be a revolutionary new way for brands to hyper-target consumers. Another notable mobile marketing story is an image of Selena Gomez becoming the most popular Instagram photo of all time. This is particularly significant because it was part of Coca-Cola's 'Share a Coke and a Song' campaign.
6.3
Score
Popularity
Activity
Freshness
35
Donor Registry Campaigns
Donor Registry Campaigns
'Be The Match' is Using Snapchat to Try to Register New Donors
<
34
Politically Charged Filters
Politically Charged Filters
The Hillary for AmericaCampaign Creates a 'Stop Trump' Snapchat Filter
<
33
Restaurant-Finding AI Bots
Restaurant-Finding AI Bots
The 'Ozlo' Chatbot Provides Users with the Best Food Options
<
32
Ghoulish Movie Hotlines
Ghoulish Movie Hotlines
Sony Pictures' Ghostbusters Ads Ask: "Who You Gonna Call?"
<
31
Video Game Search Filters
Video Game Search Filters
Yelp Users Can Now Filter Their Results Based on Nearby Pokéstops
<
30
Laughable App-Filtered Duets
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
<
29
Image Recognition Ads
Image Recognition Ads
A New Snapchat Patent Will Use Image Recognition to Match Ads and Filters
<
28
Beauty Advisor Bots
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
<
27
Automotive Wi-Fi Campaigns
Automotive Wi-Fi Campaigns
Audi's 'Wi-Fi Hacking' Stunt Used Network Names to Share Info
<
26
Monkey Matchmaking Campaigns
Monkey Matchmaking Campaigns
The Body Shop is Promoting Its CSR Planting Program Through Tinder
<
25
Kid-Oriented Dinosaur Chatbots
Kid-Oriented Dinosaur Chatbots
National Geographic KiDS' T-Rex Chatbot Educates Children
<
24
Smart Beer Cups
Smart Beer Cups
'Glassify' Offers Customers Discounts with Use and Collects Big Data
<
23
Anime Game Business Stops
Anime Game Business Stops
The Pokémon Go Lure Modules Have Potential to Increase Customer Traffic
<
22
Social Film Festivals
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
<
21
Ghoulish Social Media Filters
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
<
20
Crowdsourced Car Advertisements
Crowdsourced Car Advertisements
StickerRide Lets Users Earn Money by Posting Ads on Their Cars
<
19
Old-School Mac Emojis
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
<
18
Political Cartoon Geofilters
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
<
17
Makeup Emulator Apps
Makeup Emulator Apps
Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos
<
16
Underground Art Tours
Underground Art Tours
'The Art Tube Map' is the TfL's Guide to Art in the Subways of London
<
15
Branded Airline Geofilters
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
<
14
Social Media Insurance Tips
Social Media Insurance Tips
New York Life is Using Instagram to Share Financial Advice
<
13
Kiss-Sending Campaigns
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
<
12
Emoji-Decoding Challenges
Emoji-Decoding Challenges
GE is Launching #EmojiScience on Facebook Messenger
<
11
Charitable Giraffe Emojis
Charitable Giraffe Emojis
'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
<
10
Selfie-Morphing Apps
Selfie-Morphing Apps
The Snow App is a Snapchat Clone That Allows For Next-Level Selfies
<
9
Comic Book Photo Filters
Comic Book Photo Filters
Gett Recently Partnered with Prisma to Design the #GettUrban Filter
<
8
Beer-Finding Apps
Beer-Finding Apps
Kozel's App Will Taxi Users Straight to the Bar and Give Them a Free Pint
<
7
Rewarding Bar Beacons
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
<
6
Fan Photography Projects
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
<
5
Branded Activity Apps
Branded Activity Apps
Persil's App for Activities Suggests Ways Families Can Have Fun Outside
<
4
Fashion Snapshot Campaigns
Fashion Snapshot Campaigns
This Mango Fashion Campaign Teases the Release of Print Campaigns
<
3
Connected Packaging Designs
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
<
2
Branded Wallpaper Deals
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
<
1
Viral Instagram Campaigns
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
<