Ahead of the release of its newest global print campaigns, there's a digital Mango fashion campaign that's giving fans a sneak peek at what's to come via social media.
For its AW16 print campaign starring Roos Abels and Lexi Boling, Mango is encouraging its fans to follow along on Snapchat and Instagram in order to see exclusive behind-the-scenes details from the shoots.
Rather than providing seasonal style summaries, the Spanish retailer has plans to release a new print campaign every month to serve as of-the-moment guides to what's popular in the world of fashion. Mango's use of Instagram and Snapchat for teasing fashion embraces a digital strategy that relies heavily on social media. Soon, the brand also has plans to launch its own channel on Spotify.