'Get the Look' is a new mobile app from Rimmel London that's being described as "the Shazam of beauty."
The app makes it possible for users to "steal the look" of a makeup style from editorials or photos of a friend's face, which can then be then virtually applied to the user's face in real-time with Rimmel London products. Once a beauty look has been virtually applied, a user has the option to further refine the look by swapping out product colors and types to find options that seem like they would be a perfect match in real life.
Alternatively, users have the option to begin using the Get the Look app by beginning from scratch without a reference photo, but the real-time virtual makeup application is its most impressive feature.
What's Driving This Trend
- Virtual Beauty Apps
- Opportunity for companies to develop virtual beauty apps that allow users to try on makeup styles in real-time using their own photos.
- Personalized Makeup Recommendations
- Potential for brands to create apps that provide personalized makeup recommendations based on user preferences and skin tone.
- Augmented Reality in Beauty
- Rise of augmented reality technology in the beauty industry, enabling users to virtually try on makeup products and experiment with different looks.
Who This Affects Most
- Cosmetics
- Cosmetic brands can utilize virtual beauty apps to engage customers and provide a personalized makeup experience, leading to increased sales.
- Technology
- Opportunity for tech companies to develop and improve augmented reality technology for the beauty industry, enhancing the user experience and driving innovation.
- Fashion and Editorial
- Fashion magazines and editorial companies can explore partnerships with virtual beauty apps to offer interactive experiences and promote their makeup looks.
