Modiface recently introduced an artificially intelligent beauty advisor that is able to interact with women in natural conversations carried out through Facebook Messenger.
The smart bot makes it possible for consumers to plug in color, brand and product names in order to bring up products that can be purchased directly within the app. What's even more impressive is that the app allows selfies to be taken with a phone's camera in order to provide an image of what a beauty product might look like when it is applied. These photos instantly generated with facial tracking and simulation technology that gives an incredibly realistic depiction of a specific cosmetic shade.
In the past, Modiface has introduced cutting-edge technology for the beauty world such as augmented reality makeup mirrors and apps to diagnose one's skin.
Key Themes Behind This Trend
- AI Beauty Advisor
- Opportunity for AI-powered beauty advisor to recommend makeup and provide virtual try-ons through messaging apps.
- AR Beauty Mirrors
- Opportunity for beauty companies to implement augmented reality mirrors for customers to try on makeup virtually.
- Skin Diagnosing Apps
- Opportunity for creating apps that diagnose skin ailments and recommend products for treating them through image analysis.
Where This Applies
- Beauty
- Opportunity for beauty companies to implement AI and AR technology to enhance their customer experiences.
- Retail
- Opportunity for retailers to utilize AI-powered chatbots to assist customers in making purchasing decisions.
- Healthcare and Wellness
- Opportunity for incorporating image analysis technology into mobile apps to help diagnose skin conditions for healthcare and wellness purposes.
