Japanese cosmetics company Shiseido recently launched a campaign called 'Rouge-Rouge Kiss Me' that helps people send a kiss, virtually, to one another.
The experience is optimized for smartphones and has users visit the campaign site via a mobile device in order to choose from one of 16 lipstick shades from Shiseido. From there, users are able to kiss the screen of their phone in order to make an imprint that can be sent to a loved one.
As well as offering a unique way for people to send sweet messages to one another, Rouge-Rouge Kiss Me spotlights the brand's products in a novel and interactive way. In order to engage young female consumers, many cosmetics companies are experimenting with apps and Snapchat makeup filters as a way to help women preview products.