Laundry brand Persil collaborated with The Wild Network for the development of a new app for activities that will help to inspire families to play outside more.
The free app is designed to inspire with low-cost activities for kids and adults of all ages. Parents are able to sift through filters such as location, duration and age groups and includes more than a hundred ideas for outdoor play. A simple activity might challenge kids to do something like look under a rock and discover something new that might ordinarily be hidden from plain view, or frolic in the rain to discover new sights and smells.
The app supports the laundry brand's 'Dirt is Good' campaign, which reminds of the importance of physical activity, outdoor play and naturally, getting dirty.