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Naturally Inspired Fabric Softeners

The Lenor Outdoorable Fabric Conditioners Mimic Outdoor Drying

— October 4, 2022 — Marketing
The Lenor Outdoorable fabric conditioners are a series of laundry products arriving in the UK to offer consumers an aromatic experience that mimics the scent of drying clothes outdoors.

The product is formulated using the brand's SolarDry technology, which mimics the effect of sunlight on wet fabrics and offers an aromatic experience that's just like hanging clothes outdoors on a line. The product comes in three scents including Northern Solstice, Moonlight Lily and Tropical Sunset, which also combat against musty odors. Priced at £2.50 per bottle, the product highlights naturalistic branding and conveys its purpose clearly to shoppers.

Lenor Senior Brand Manager Roberta Rampazzo spoke on the new Lenor Outdoorable fabric conditioners saying, "At Lenor we always endeavour to raise the bar on the freshness experience consumers can get. When it comes to laundry, line-dried freshness is the standard of excellence. Outdoorable has been designed to step-change the freshness of your laundry, with unique SolarDry technology that mimics the effect of sunshine on wet fabrics when they dry outdoors."
Trend Themes
1. Naturalistic Branding - The trend towards naturalistic branding in laundry products presents opportunities for developing fabric softeners with eco-friendly ingredients and packaging.
2. Sensory Experience - The demand for immersive sensory experiences in laundry products is growing and presents opportunities for creating fabric softeners with unique fragrances and textures.
3. Eco-friendly Formulations - The trend towards eco-friendly formulations in laundry products presents opportunities for creating fabric softeners with natural ingredients, eco-friendly packaging, and sustainable production practices.
Industry Implications
1. Home Care Industry - The home care industry can leverage naturalistic branding and sensory experiences to create eco-friendly and innovative fabric softeners that resonate with environmentally conscious consumers.
2. Personal Care Industry - The personal care industry can explore sensory experiences and eco-friendly formulations to create fabric softeners that offer a unique and indulgent experience for consumers.
3. Fragrance Industry - The fragrance industry can partner with fabric softener brands to develop unique scents that mimic the aromas of outdoor drying and offer consumers innovative sensory experiences.
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