Spring and summer signal increased play activities for kids. To ensure families can enjoy this time with ease, SC Johnson has launched FamilyGuard™ Brand – a range of disinfectants aimed at safeguarding families by sanitizing hard, non-porous surfaces most touched by family members.
Understanding play's critical role in child development, FamilyGuard™ is introducing YES, PLAY!, an initiative emphasizing the need for clean, dedicated play spaces at home and providing parents with the tools needed to facilitate safe play. The initiative collaborates with Dr. Tanya Altmann, MD, FAAP, offering families resources and tips to encourage play.
Recent studies have shown the COVID pandemic has reshaped how kids want to play, with an increasing demand for safe play spaces and freedom for play activities. However, concerns about dirty surfaces may limit these opportunities, revealing a gap between kids' desires for play and parental facilitation.
FamilyGuard™'s YES, PLAY! initiative aims to close this gap, promoting clean, dedicated play spaces at home. The collaboration with Dr. Altmann brings forth a unique blend of professional and personal insights, recognising the importance of play and the challenges posed by germs on frequently touched surfaces.
What's Driving This Trend
- Family-focused Disinfectants
- Opportunity to develop new, child-friendly disinfectant products for hard, non-porous surfaces to cater to concerned parents.
- Safe Play Spaces
- Innovative solutions for creating clean, dedicated play spaces at home in response to increasing demand.
- Collaborative Initiatives
- Opportunity to collaborate with professionals to offer more useful resources to concerned parents.
Who This Affects Most
- Household Cleaning Products
- Industry leaders could release more child-specific household cleaning products.
- Children's Toys and Play Equipment
- Companies could create dedicated and safer play equipment and spaces for kids.
- Pediatric Medicine
- Medical professionals can collaborate with industry experts to provide resources and advice for parents to encourage safe play at home.
