The 'Share a Coke and a Song' campaign features a Selena Gomez photo that became the most liked Instagram post of all time.
The campaign has bottles with different song lyrics on them, with over 70 songs being featured. Coca Cola's partnership with the famous singer and actress Selena Gomez was a calculated move, as she has more Instagram followers than any other account on the popular app. The photo is simple, with the celebrity drinking an old-fashioned bottle of coke with the lyrics from one of her songs stamped onto it. Her red shirt, red and white straw and red nails continue the theme of Coca Cola's classic red and white colors.
This viral Selena Gomez photo amassed over four million likes and counting, making this an extremely successful ad campaign.