Starbucks' Unicorn Frappuccino inspired the creation of a new wave of rainbow-colored Instagrammable beverages and other menu items that emphasize form over flavor. Now, a number of drinks are being created with a focus on getting consumers to share the eye-catching creations to social media. This includes the use of everything from wildly colored ingredients to branded ice cubes, unconventional serving vessels, edible 3D-printed garnishes, as well as dazzling glow-in-the-dark details.
To counter the popularity of vibrantly hued unicorn-inspired drinks, a number of cafes and restaurant have been introducing "gothic" beverages made with ingredients like activated charcoal and black sesame seeds; Round K, Damson & Co and RAWBERRY are just a few places that serve all-black beverage variations on this theme.
37 Instagrammable Beverages
More Stats +/-
Color-Changing Blended Beverages
Colorful Rainbow Coffees
Masterful Latte Art
Quirky Cocktail Vessels
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.