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Theatrical Pop-Up Bars

The Wonderland Bar in London Boasts Color-Changing Drinks and More

— April 25, 2017 — Marketing
To draw attention to the fact that the Alice’s Adventures Underground show is now on at The Vaults, production company EBP and theatre company Les Enfants Terribles set up The Wonderland Bar to dazzle Londoners. The theatrical pop-up bar is free to enter, and draws visitors deep into a whimsical environment inspired by Alice in Wonderland.

One of the most interesting menu items being served at the bar is a color-changing cocktail crafted by Smith & Sinclair. Dubbed the Deluxe Tea Party Cocktail, this beverage is made with a base of gin, chamomile, green tea, peppermint and spiced liqueur. When it is stirred with a lemon lollypop, the entirety of the drink changes color.

Some of the other items on offer at the pop-up bar include cocktails topped with popping candies and a drink called 'Who Stole All The Tarts?' that is garnished by tarts inspired by the Queen of Hearts.
Trend Themes
1. Theatrical Pop-up Bars - Pop-up bars that offer an immersive and theatrical experience to customers, complete with unique and whimsical drinks.
2. Color-changing Drinks - Drinks that change color through the use of special ingredients or techniques, offering a unique and memorable drinking experience.
3. Interactive Cocktails - Cocktails that involve a fun and interactive element, such as topping with popping candies or stirring with a lollipop, to engage and entertain customers.
Industry Implications
1. Entertainment - Theatrical pop-up bars offer a unique and immersive experience for theater-goers and event attendees, providing opportunities for partnerships and collaborations between theaters and beverage companies.
2. Hospitality - Hotels, bars, and restaurants can create their own pop-up bars with unique and immersive concepts and drinks to attract and retain customers.
3. Beverage - Beverage companies can create unique and innovative drinks, such as color-changing and interactive cocktails, to appeal to younger and adventurous consumers and gain a competitive edge in the market.
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