Now that the limited-edition Unicorn Frappuccino from Starbucks has made its exit after much popularity, The Good Sort's version of the Instagram-ready rainbow beverage has gained momentum.
Unlike the frappes, which featured extreme amounts of sugar and food coloring, the The Good Sort's version has healthy ingredients like oat milk, blue algae, beetroot, and turmeric. Although the rainbow beverage is said to taste similarly to a milkshake, it also features ginger and cayenne pepper for a subtle kick that makes it wholly unique.
It's reported by Vogue that The Good Sort's creation has already accumulated a huge social following, with hundreds of posts going up regarding it on social platforms, which have since accumulated "tens of thousands of 'likes.'"
What Makes This Trend Stand Out
- Healthy Rainbow Drinks
- The trend of colorful and healthy drinks is disrupting the beverage industry by challenging traditional sugary and artificial options.
- Alternative Milk
- The use of oat milk opens a new market for plant-based drinks that cater to people with dietary restrictions and ethical concerns.
- Superfood Beverages
- The addition of blue algae, beetroot, and turmeric to drinks is creating a new market for functional food and natural remedies.
Sectors Adopting This
- Coffee Shops
- Innovative coffee shops can differentiate from competitors by offering colorful and healthy options that appeal to younger and health-conscious consumers.
- Food and Beverage
- The trend of healthy rainbow drinks can disrupt traditional beverage manufacturing by forcing the introduction of natural and nutritious ingredients.
- Wellness and Fitness
- Functional and healthy beverages can disrupt the wellness industry by providing new and innovative ways to improve physical and mental health.
