Knowing that consumers are in search of functional, on-the-go snack foods that are packed with flavor, a number of brands have launched beverage-infused snack bars that are impossible to spill like a bottled beverage product.
Increased interest in coffee culture has inspired the creation of many solid coffee snack bars, with products like the Eat Your Coffee Bar and Java Me Up Coffee Bars introducing edible, mess-free coffee alternatives. Alongside these energizing snack bars, brands are also launching solid snacks that integrate everything from tea and kombucha to smoothie powder.
Pamela's Products launched an entire line of snack bars based on the idea of beverage infusions like cold brew coffee, espresso, chai, matcha tea and salted caramel lattes. As many of these beverages are meant to be enjoyed hot, these grab-and-go snacks also promise an enjoyable eating experience that won't be ruined in the same way as when a heated drink goes cold.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
