Since kombucha has become familiar as a health beverage to the mainstream, it has been introduced in a number of inventive beverage varieties, as well as combined with beer and coffee to form flavorful new hybrids—now, Vegan Rob's is introducing a snack bar that lets consumers enjoy the benefits of kombucha in a solid format.
The simply titled 'Kombuchabar' is a probiotic-rich snack that is made with kombucha, blended seeds, fruit and tapioca syrup. The shelf-stable bars are available from Vegan Rob's in flavors like Cranberry, Dark Cacao, Banana and Blueberry.
With an increased demand for on-the-go snacks, a number of brands are reinventing favorite beverages like coffee and tea in solid formats for convenient, mess-free snacking that still provides the comforting flavors consumers have come to know and love.
Why This Trend Is Growing
- Kombucha Snack Bars
- Opportunity for brands to create more solid format snacks incorporating kombucha, offering the benefits of probiotics in a convenient, on-the-go option.
- Fruit and Seed Blends
- Potential for brands to create innovative snack options by blending different fruits and seeds together for added nutritional value and unique flavor combinations.
- Hybrid Snack Foods
- Rise of new snack products combining different food and beverage categories, appealing to consumers craving novel flavor experiences and convenience.
Industries Being Reshaped
- Health Food
- Health food industry can tap into the popularity of kombucha by incorporating it into snack bars and other products to cater to health-conscious consumers.
- Snack Food
- Snack food industry can explore the use of fruit and seed blends to create new, nutritious and convenient snack options.
- Beverage
- Beverage industry has the opportunity to experiment with hybrid snack foods, combining different flavors and textures to attract consumers looking for innovative snacking experiences.
