Java Me Up Coffee Bars are being introduced to the market as solid coffee snacks made with rolled oats, chocolate and coffee that "never spill." As an alternative to drinking a caramel macchiato and cafe mocha, coffee lovers now have the chance to enjoy these flavors in a convenient bar form.
As entrepreneur Lisa Newmann describes: "Consumers really like a bar format, but Java Me Up is not a nutrition bar or diet bar. It’s a coffee bar. We have designed a new category—the coffee snack."
For an energizing boost that still allows for portability, caffeinated ingredients are being worked into a range of on-the-go snacks. While one wouldn't pack a hot cup of coffee into a purse or backpack, solid coffee snacks in the form of snack bars are much easier to carry around without fear of spilling or going cold.