For busy people who need a boost of energy on the go, there are energizing brownies and cookies made by Power Up Foods as an alternative to popular choices like hot coffee, which are prone to spilling and often leave drinkers feeling jittery. Thanks to an infusion of green tea caffeine, the brand's double chocolate brownies are soft-baked snacks like no other, especially since they are gluten-free and plant-based. Almond flour, organic coconut sugar, organic coconut oil, coconut flour, organic flaxseed and organic oat milk are just a handful of the ingredients used. A pack of energizing brownies contains as much caffeine as a cup of coffee.
“Naturally people tend to associate caffeine with beverages and liquids,” Power Up Foods' founder and chief executive officer, Ilene Chen said, “The whole brand ethos of Power Up Foods is reimagining energy and how we consume it.”
Why This Trend Is Growing
- Energizing Baked Goods
- There is room for innovation in the creation of energizing baked goods, using ingredients that are organic and plant-based, and infused with natural energy boosters like caffeine from green tea.
- Alternative Energy Sources
- With an increased awareness of the effects of caffeine and sugar consumption, companies could take advantage of alternative energy sources like guarana, ginseng, or maca root in their baked goods.
- On-the-go Energy Snacks
- As more people lead busier lifestyles, there is a growing demand for on-the-go energy snacks that provide the same benefits as coffee without the associated spills and jitters.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can introduce more innovative products like energizing brownies that attract health-conscious consumers, improve the nutritional value, and provide a convenient alternative to standard sources of energy like coffee.
- Health and Wellness
- In the health and wellness industry, there is an opportunity to develop products that cater to consumers who desire natural and plant-based sources of energy, with less caffeine and sugar than traditional options.
- Retail
- As demand for on-the-go energy snacks grows, retailers have the opportunity to incorporate more energy-boosting snacks into their food and snack sections, providing a convenient source of energy for busy consumers.
