BTR is a maker of superfood protein bars that is extending its expertise into a new area with the launch of its Dark Chocolate Superfood Truffle Cups. These superfood snacks are packed with fiber-rich, functional ingredients and names that make their benefits known. There's Pick-Me-Up (chocolate-covered snickerdoodle), Cloud Nine (chocolate-covered brownie) and Wind-Me-Down (chocolate-covered cherry) and these three varieties spotlight premium cacao sustainably sourced from Ecuador.
With no added sugar, these truffle cups are naturally enhanced with just a touch of sweet ingredients like dates and monkfruit. The vegan, keto and paleo-friendly flavors are reinvenint nut butter cups as consumers know them, but with better-for-you ingredients like cacao nibs, cocoa butter and prebiotic tapioca fiber and plant fibers from pea, potato, plantain, bamboo and flax.
What's Driving This Trend
- Superfood Snacks
- The trend of superfood snacks with functional and fiber-rich ingredients is on the rise, creating opportunities for innovation in the health food market.
- Natural Sweeteners
- The use of natural sweeteners, such as dates and monkfruit, instead of added sugars is a growing trend in the food industry, presenting opportunities for companies to create healthier sweet snacks and alternatives to traditional candy.
- Sustainable Ingredient Sourcing
- Companies are increasingly prioritizing sustainable and ethical ingredient sourcing, as demonstrated by BTR's use of premium cacao from Ecuador, creating opportunities for similar companies to appeal to ethically-conscious consumers.
Who This Affects Most
- Health Food Industry
- The health food industry can capitalize on the trend of superfood snacks and natural sweeteners, creating innovative and nutritious snack options for consumers.
- Candy Industry
- The candy industry has an opportunity to innovate and pivot towards healthier alternatives to traditional candy, such as BTR's dark chocolate truffle cups with natural sweeteners.
- Sustainable Food Industry
- Sustainable food companies can capitalize on the trend of sourcing premium, environmentally-conscious ingredients like BTR's sustainably-sourced cacao from Ecuador, appealing to consumers looking for ethically-sourced products.
