Cold Brew Chocolate, Espresso Myself and Salted Caramel Latte are not the names of drinks from Pamela's Products, but gluten-free snack bars that are made with infusions of coffee and tea.
These products are known as 'Ambition Bars,' each of which provides 70 milligrams of caffeine per bar. While excluding grains, gluten and GMO ingredients, the protein-rich vegan snack bars are made with wholesome, flavorful ingredients like organic nut butter, flax, date paste and coconut flour.
These Ambition Bars demonstrate a convergence in food and beverage crossovers, as well as edibles that contain traces of caffeine for an on-the-go pick-me-up. These new products were unveiled at the annual Natural Products Expo West show in California.
Key Themes Behind This Trend
- Food and Beverage Crossovers
- The convergence of food and beverage industries presents opportunities for innovative product combinations.
- Snacks with Functional Ingredients
- Snack bars infused with coffee and tea provide a convenient way to incorporate caffeine into a snack.
- Gluten-free and Vegan Products
- The market for gluten-free and vegan snacks continues to grow, creating opportunities for new product development.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore collaborations and new flavor combinations to create innovative products.
- Snack Food
- The snack food industry can tap into the trend of functional ingredients to create new snack bar options.
- Health Food
- The health food industry can capitalize on the growing demand for gluten-free and vegan snacks by offering innovative products.
