April 2017 children's trends reveal a push towards products that are eco-friendly and therefore less damaging to the health and safety of kids.
One such example is the eco-conscious infant skincare collection offered by the brand Seventh Generation's Coconut Care. The brand's products are based in the antibacterial and hydrating natural ingredient coconut oil, and are therefore not abrasive on babies' sensitive skin.
Another example of children's products protecting from environmental hazards is the child-friendly pollution mask Woobi. The mask was designed to protect against the damaging airborne particles that can be found in pollution-heavy areas, which can have negative consequences on anyone's health and development – particularly young people who are more susceptible to illnesses.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
