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Vegetable-Infused Crackers

Bitsy's Brainfood's Smart Crackers are Made with Organic Vegetables

— March 15, 2017 — Life-Stages
In an effort to make it easier for kids to get their daily dose of veggies, Bitsy's Brainfood has created a line of vegetable-infused crisps called Smart Crackers. Bursting with flavor and essential nutrients, the crackers are a great alternative to sugar-rich junk foods.

Bitsy's Brainfood's Smart Crackers are kid-friendly crackers made from organic, non-GMO vegetables such as carrots and sweet potatoes. Each serving of crackers contains half a serving of vegetables and serves as an excellent source of vitamins A, B6, B12, D, folic acid, iron and calcium. To make the crackers more appealing to kids, each piece is cut into fun tangram puzzle shapes that can be turned into DIY designs. The crackers also come in kid-friendly flavors such as Sweet Potato Cinna-Graham, Maple Carrot Crisp and Cheddar Chia Veggie.
Trend Themes
1. Vegetable-infused Snacks - More companies will follow Bitsy's Brainfood's lead and create snacks infused with organic vegetables to provide healthier snacking options.
2. Kid-friendly Health Foods - The trend of creating fun-shaped health foods for kids will continue, with opportunities for branding and marketing to children and parents alike.
3. Functional Snacking - Incorporating vitamins and essential nutrients into snacks will become a popular trend, catering to consumers' increasing focus on health and wellness.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can innovate and create healthy snacks with functional benefits like Bitsy's Brainfood's vegetable-infused crackers.
2. Children's Products - Companies in children's products can follow Bitsy's Brainfood's lead and create fun-shaped healthy snacks to market toward parents and kids alike.
3. Health and Wellness - The health and wellness industry will continue to grow as consumers demand snacks that provide functional benefits, like essential vitamins and nutrients.
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