The New Nim's Air-Dried Vegetable Crisps are Limited-Edition
Michael Hemsworth — November 8, 2019 — Marketing
References: nimsfruitcrisps & foodbev
The new Nim's Air-Dried Vegetable Crisps have been released by the brand in the UK to offer consumers a flavorful way to celebrate the holiday season. The snacks come in three limited-edition flavor options including the Beet & Butt, Bubble & Squeak and Brussels, which are each crafted with premium produce ingredients to make them a satisfying option to nibble on. The air-dried profile of the snack versus being fried makes them ideal for consumers of all ages and far healthier than traditional crisps.
The Nim's Air-Dried Vegetable Crisps were boasted by brand founder Nimisha Raja who said, "Nim’s crisps are created using fruit and vegetables which have been air-dried,” said Raja. “Our process uses no oils, chemicals or additives, just the whole fruit and veg and, as a result, we produce virtually zero food waste. Christmas is a great time to celebrate with friends and family, so we thought we’d introduce a number of festive favourites and package them in share bags so they could be enjoyed at parties and big gatherings."
The Nim's Air-Dried Vegetable Crisps were boasted by brand founder Nimisha Raja who said, "Nim’s crisps are created using fruit and vegetables which have been air-dried,” said Raja. “Our process uses no oils, chemicals or additives, just the whole fruit and veg and, as a result, we produce virtually zero food waste. Christmas is a great time to celebrate with friends and family, so we thought we’d introduce a number of festive favourites and package them in share bags so they could be enjoyed at parties and big gatherings."
Trend Themes
1. Air-dried Snacks - The trend of air-dried snacks presents an opportunity for innovation in healthier, more flavorful chip options.
2. Limited-edition Flavors - The trend of limited-edition flavors in chip snacks allows brands to create unique and seasonal offerings, enticing consumers to try new products.
3. Sustainable Packaging - The trend of sustainable packaging in chip snacks provides an opportunity for environmentally-conscious brands to differentiate themselves and appeal to eco-conscious consumers.
Industry Implications
1. Snack Foods - The snack foods industry can capitalize on the trend of air-dried snacks by developing innovative products that are healthier and have unique flavors.
2. Food Manufacturing - The food manufacturing industry can leverage the trend of limited-edition flavors in chip snacks to create seasonal and festive snacks that cater to consumer preferences.
3. Packaging - The packaging industry can tap into the trend of sustainable packaging in chip snacks by offering eco-friendly packaging solutions that help brands reduce waste.
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