Simple Mills’ Organic Seed Flour Crackers are made from a nutrient-dense blend of sunflower, pumpkin and flax seed flour that's packed with protein, fiber and antioxidants. These new crackers set themselves apart as the company's first to receive USDA Organic Certification, which ties in with a commitment to supporting the future of organic, regenerative farming practices.
The vegan-friendly and Non-GMO Project Verified crackers are available in Original, Garlic & Herb and Everything varieties, which contain at most 10 ingredients each. These limited ingredient lists exclude grains, gluten, soy, corn, gums and emulsifiers, and they're they come in hexagonal shapes that offer great crunch. The wholesome crackers are designed to be topped with other foods for clean and simple snacking.
What's Driving This Trend
- Organic Seed Flour
- Disruptive innovation opportunity: Develop new products using organic seed flour as the main ingredient in a variety of food categories.
- Limited Ingredient
- Disruptive innovation opportunity: Create more food products that have limited ingredients and cater to dietary restrictions such as vegan, gluten-free, and non-GMO Project Verified.
- Regenerative Farming Practices
- Disruptive innovation opportunity: Develop and promote regenerative farming practices that prioritize soil health, biodiversity, and ecosystem services.
Who This Affects Most
- Food Manufacturing
- Disruptive innovation opportunity: Innovate and develop new food products using organic seed flour as a main ingredient for health-conscious consumers who require limited ingredient and clean eating options.
- Agriculture
- Disruptive innovation opportunity: Research and develop regenerative farming practices that prioritize soil health, biodiversity, and ecosystem services for sustainable agriculture production.
- Retail
- Disruptive innovation opportunity: Create retail store sections dedicated to organic, regenerative farmed food products for consumers seeking environmentally friendly and healthy food options.
