Cheesy Veggie-Made Crackers

The Simple Mills Cheddar Pop Mmms are Nutrient-Dense

The Simple Mills Cheddar Pop Mmms Veggie Flour Baked Snack Crackers are a delicious new better-for-you snack perfect for consumers to enjoy in place of conventional cheese crackers on the market.

The crackers are characterized by their nutrient-dense ingredients including organic butternut squash, organic red beans and real organic cheddar cheese. The ingredients combine to achieve a high-quality crunch that also hides half a cup of vegetables in every serving. The salty snack boasts a popped profile that's light and airy, and perfect for existing fans of crunchy snacks.

Founder and CEO Katlin Smith spoke on the Simple Mills Cheddar Pop Mmms Veggie Flour Baked Snack Crackers saying, "When we began the innovation process for Pop Mmms, we carefully selected diverse, nutritious ingredients that not only support our approach to revolutionary food design for people and planet, but also deliver on bold flavor and a light, airy texture that is irresistible. We could not be more thrilled to bring this one-of-a-kind snack cracker to consumers so they can enjoy a salty snack without compromise.”

Image Credit: Simple Mills

Nutrient-dense Snacks
Opportunity to create more snacks that are packed with nutrients while still offering great taste and texture.
Hidden Vegetables
Potential for incorporating vegetables into snack products in a way that is appealing to consumers.
Revolutionary Food Design
Chance to create innovative food products that prioritize nutrition and sustainability.

Industries Being Reshaped

Healthy Snacks
Opportunity for the healthy snack industry to develop more nutrient-dense options that cater to health-conscious consumers.
Natural Food
Potential for the natural food industry to explore incorporating organic, plant-based ingredients into snack products.
Sustainable Food
Opportunity for the sustainable food industry to focus on creating snacks that are both environmentally friendly and nutritious.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 46%
Freshness 19%

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