Plant-Based Cookie-Crackers

Carolyn’s Cheddar Krisps Look Like Cookies and Crunch Like Crackers

Carolyn’s Cheddar Krisps are 100% plant-based cookie crackers that are full of cheesy and buttery flavors with the crunchy, crispy textures snackers crave. These cheesy vegan cookie-cracker hybrids look like cookies and deliver the texture of crackers, along with a unique snacking experience for fans of savory snacks—and a hint of heat.

This hybrid snack has been described as "a Goldfish in cookie form, with a little kick" and it comes together thanks to a mix of plant cheese, plant butter, tapioca flour and rice flour, among other plant-powered ingredients.

Consumers have developed a strong craving for multi-textured snacks that offer a delightful sensory experience with every bite. The demand for unique hybrids like cookie-crackers reflects a desire for innovative fusions of different snack categories, providing a harmonious blend of flavors and textures that keeps snacking exciting and satisfying.

Multi-textured Snacks
The growing demand for multi-textured snacks is an opportunity for companies to create hybrid snacks that offer a unique sensory experience.
Plant-based Snacks
The increasing popularity of plant-based diets presents opportunities for companies to create innovative snacks using plant-based ingredients.
Innovative Snack Hybrids
Consumer demand for innovative fusion snacks like cookie-crackers is an opportunity for companies to create new and exciting snack hybrids.

Who This Affects Most

Snack Food Industry
Companies in the snack food industry can innovate by creating multi-textured, plant-based, and hybrid snacks that appeal to consumers' desire for new and exciting snack experiences.
Plant-based Food Industry
The growing popularity of plant-based diets creates opportunities for companies in the plant-based food industry to expand their offerings by creating more innovative and exciting snacks like Carolyn's Cheddar Krisps.
Convenience Store Industry
Convenience store companies can capitalize on the trend of innovative snack hybrids like Carolyn's Cheddar Krisps by offering more unique and exciting snacking options to their customers.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 8%
Freshness 18%