One snack at a time, CRAVE is veganizing popular snacks and offering better-for-you versions to consumers, and its latest release introduces Flamin’ Hot Wots’inits. This snack was originally developed for the vegan and free-from snack innovator's appearance on Aldi's Next Big Thing. This cheeky, cheese-free snack challenges popular cheese-flavored corn puffs known as Wotsits in the UK and another "another Flamin’ Hot puff based snack," according to founder Rob Brice.
The plant-based cheesy puffs are gluten-free, milk-free, vegan and lactose-free, and the playful product label goes on to list some of the other ingredients that consumers will most definitely not find in the product: paper clips, socks or a boat.
As people become more health-conscious and seek out options that fit their dietary needs and preferences, they're searching for better-for-you options that do away with artificial ingredients, allergens and other potentially harmful additives.
Why This Trend Is Growing
- Vegan Snack Alternatives
- Companies can explore developing plant-based alternatives to popular snack items.
- Better-for-you Snacks
- There is an opportunity to create snacks that cater to people's dietary needs and preferences, without compromising on taste.
- Playful Product Labeling
- Adding humor and uniqueness to packaging and labeling of healthier snack options can attract consumers.
Industries Being Reshaped
- Snack Food
- Snack manufacturers can invest in creating vegan versions of popular snacks to cater to a growing health-conscious market.
- Plant-based Food
- There is an opportunity for companies to expand their plant-based food offerings into the snack category.
- Marketing and Advertising
- Agencies can help companies create playful and unique product labeling to attract consumers looking for healthier snack options.
