Pickled Onion Monster Feet and Smokey Flavoured Streakers are Crave's newest plant-based snacks and they are made with maize. These vegan snacks are free from gluten, corn, milk, eggs and lactose, and they represent better-for-you alternatives to conventional non-vegan snacks. With these snacks, which are full of tangy and smokey flavors, the brand is getting into savory snacks for the first time ever. Intentionally, these snacks were developed to be "tongue-in-cheek, fun, and full of flavor," as described by Crave founder Rob Brice.
Both of these new products are launching in time for Veganuary, a month when many people will be looking for new plant-based products to try.
This new pair of savory plant-based snacks from Crave joins sweet options like chocolate bars.
Why This Trend Is Growing
- Plant-based Snacks
- The increasing trend towards plant-based diets opens opportunities for creating innovative, tasty and healthy snacks for conscious consumers.
- Vegan Options
- The growing need for vegan snacks creates opportunities for exploring diverse savory flavors and textures that mimic non-vegan snacks.
- Better-for-you Snacks
- The demand for snacks that are not only delicious but also healthy and free from allergens leads to opportunities for creating snacks using alternative ingredients and processes.
Industries Being Reshaped
- CPG
- Consumer Packaged Goods (CPG) companies can leverage on convenient, healthy, and tasty plant-based snacks that cater to the rising demand for vegan and better-for-you snacks.
- Food Manufacturing
- Food manufacturing companies can create innovative savory snacks using alternative ingredients that cater to consumers who follow different dietary lifestyles.
- Retail
- Retailers can offer a wider range of plant-based and vegan snack options to cater to health-conscious consumers' needs.
