These New Harvest Snaps Flavors Support Healthy Summer Snacking
Michael Hemsworth — June 17, 2025 — Lifestyle
References: calbeeamerica & snackandbakery
These new Harvest Snaps flavors have been announced by Calbee America as its latest and greatest snacks perfect for supporting healthy snacking occasions this summer. The snack products include the Zesty Ranch flavor alongside the Crunchy Loops in Original, which are each made with real veggies and labeled as such to help shoppers easily identify their plant-based recipe. The Zesty Ranch version features five-grams of protein alongside three-grams of fiber, while the Crunchy Loops in Original feature four-grams of protein and two-grams of fiber.
Director of Marketing at Calbee America, Inc. Maiko Shimano spoke on the new Harvest Snaps flavors saying, "Consumer preferences drive everything we do at Harvest Snaps. From our refreshed bags that makes it clear our snacks are made with real veggies to our new and updated flavors crafted to attract a broad range of snackers, we’re always looking for better ways to bring our tasty and wholesome products to market and fuel the healthy lifestyles of our customers.”
Image Credit: Calbee America
Director of Marketing at Calbee America, Inc. Maiko Shimano spoke on the new Harvest Snaps flavors saying, "Consumer preferences drive everything we do at Harvest Snaps. From our refreshed bags that makes it clear our snacks are made with real veggies to our new and updated flavors crafted to attract a broad range of snackers, we’re always looking for better ways to bring our tasty and wholesome products to market and fuel the healthy lifestyles of our customers.”
Image Credit: Calbee America
Trend Themes
1. Real Veggie-based Snacking - Snacks made with identifiable real vegetables are appealing to health-conscious consumers focused on transparent and nutritious options.
2. Protein-fortified Snacks - Products infused with additional protein content are capturing the attention of consumers seeking to supplement their diets with nutrient-rich snacks.
3. Fiber-enhanced Crunchy Bites - Snacks with enhanced fiber content are gaining popularity among consumers looking to support digestive health while enjoying flavor and crunch.
Industry Implications
1. Healthy Packaged Foods - The growing trend towards healthier snack options provides a fertile ground for packaged food manufacturers innovating with wholesome, nutritious ingredients.
2. Plant-based Foods - The plant-based foods industry is expanding as consumers increasingly prefer items made with real vegetables, driving demand for more diverse and innovative products.
3. Functional Food Products - There is significant potential within the functional food sector to create snacks fortified with protein and fiber, addressing consumer interest in convenient yet health-promoting options.
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