Fairfields Farm Crisps Now Feature a Dairy and Meat-Free Recipe
Michael Hemsworth — March 18, 2022 — Marketing
References: fairfieldsfarmcrisps & talkingretail
Fairfields Farm crisps has relaunched one of its most popular snack flavors in a bid to provide consumers in the UK with more options when it comes to plant-based fare. The brand is debuting a 100% plant-based version of its signature Cheese & Onion flavor, which comes on the heels of vegan-friendly Rib of Beef and Bacon & Tomato flavors previously launched. The vegan-friendly snacks are arriving in 40-gram bags for 80p, while the 150-gram sharing pack is priced at £1.99.
Co-Founder Laura Strathern commented on the new Fairfields Farm crisps product launch, saying, "The demand for plant-based snack choices is greater than ever and after the success of both our Bacon & Tomato and Rib of Beef vegan-friendly crisps, we decided it was time to launch another much-loved flavour. We’re particularly happy at this delicious development because it marks our brand’s transition to being entirely free of dairy and meat, as well as gluten.”
Co-Founder Laura Strathern commented on the new Fairfields Farm crisps product launch, saying, "The demand for plant-based snack choices is greater than ever and after the success of both our Bacon & Tomato and Rib of Beef vegan-friendly crisps, we decided it was time to launch another much-loved flavour. We’re particularly happy at this delicious development because it marks our brand’s transition to being entirely free of dairy and meat, as well as gluten.”
Trend Themes
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Plant-based Snacks — Opportunities for companies to innovate and offer vegan-friendly options to cater to the growing demand for plant-based food choices.
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Revamped Snack Flavors — Opportunities for companies to launch new and improved versions of popular snack flavors to appeal to changing consumer preferences.
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Alternative Protein Sources — Opportunities for companies to experiment with alternative protein sources and introduce more meat-free options in the snack industry.
Industry Implications
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Food and Beverage — Companies in the food and beverage industry can innovate and expand their product lines to offer plant-based snack options to cater to changing consumer preferences.
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Sustainable Agriculture — Companies in the sustainable agriculture industry can explore and develop alternative protein sources to meet the growing demand for plant-based food choices.
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Packaged Snacks — Companies in the packaged snacks industry can revamp popular snack flavors using plant-based ingredients to offer vegan-friendly options and appeal to a wider audience.
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