The Humble Seed Whole Wheat Protein Crackers Come in Three Flavors
Michael Hemsworth — August 1, 2025 — Lifestyle
References: humbleseed & snackandbakery
The Humble Seed Whole Wheat Protein Crackers are a series of better-for-you (BFY) snacks from Tilray Wellness at Tilray Brands, Inc. that respond to increasing calls for protein-rich snack items. The product range consists of whole wheat crackers crafted with a blend of hemp, chia, flax, pumpkin, sesame and pumpkin seeds to elevate their plant-based protein composition. The crackers thus come in with five-grams of plant-based protein in each 30-gram serving and come in three flavors including Garlic Herb, Sea Salt and Rosemary Sea Salt.
President of Tilray Wellness Jared Simon spoke on The Humble Seed Whole Wheat Protein Crackers saying, "Consumers want more protein in their diets—but not just from shakes or bars. Seeds are a plant-based, sustainable, and allergen-friendly way to add protein without compromising taste or texture. These crackers deliver just that—bold flavor, real herbs, and a protein boost in every bite.”
Image Credit: Tilray Brands
President of Tilray Wellness Jared Simon spoke on The Humble Seed Whole Wheat Protein Crackers saying, "Consumers want more protein in their diets—but not just from shakes or bars. Seeds are a plant-based, sustainable, and allergen-friendly way to add protein without compromising taste or texture. These crackers deliver just that—bold flavor, real herbs, and a protein boost in every bite.”
Image Credit: Tilray Brands
Trend Themes
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Rise of Plant-based Protein Snacks — As demand for protein-rich snacks grows, brands are innovating with plant-based options like seed-infused crackers to cater to health-conscious consumers seeking sustainable alternatives.
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Whole-grain Health Revolution — Consumers are increasingly gravitating towards whole grain products that offer enhanced nutritional profiles, prompting the creation of innovative snacks like whole wheat crackers enriched with various seeds.
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Flavor-driven Health Foods — With consumers desiring health benefits without sacrificing taste, there's a trend towards developing flavorful health foods, such as herb-infused protein snacks, that provide bold flavor profiles alongside nutritional benefits.
Industry Implications
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Plant-based Food Industry — The growing interest in plant-based diets drives a need for innovative food products like protein-rich seed crackers, expanding market opportunities for allergen-friendly, sustainable snack options.
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Functional Foods Industry — Functional foods are on the rise, with products like seed-based protein crackers meeting consumer demands for snacks that enhance health and well-being through nutrient-rich ingredients.
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Snack Food Industry — The snack food industry is experiencing a shift as consumers seek healthier, protein-boosted options with natural flavors, leading to the development of products like herb-seasoned whole grain crackers.
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