Chipotle's RAD Lands Teaches Nutrition to Kids
Laura McQuarrie — March 30, 2017 — Life-Stages
In partnership with Discovery Education, Mexican fast food chain Chipotle is now introducing RAD Lands, a video series on iTunes that teaches nutrition to kids ages seven to 10. RAD Lands introduces kids to "The Cultivators," who are described "an elite team of intergalactic kids protecting the galaxy’s plants and animals." The series blends animation and live-action segments, and includes Snack Challenges, recipes and more. RAD Lands also features a stellar cast of chefs, YouTubers like Alexis G. Gall, the creators of 'Feast of Fiction,' musical guests and Food Network star Amanda Freitag.
Some of the most noteworthy features of RAD Lands is that has no Chipotle branding and was created by the makers of Yo Gabba Gabba.
As an extension of the partnership, Discovery Education and Chipotle are also offering RAD Lands In School for elementary students.
Some of the most noteworthy features of RAD Lands is that has no Chipotle branding and was created by the makers of Yo Gabba Gabba.
As an extension of the partnership, Discovery Education and Chipotle are also offering RAD Lands In School for elementary students.
Trend Themes
1. Video Series for Kids - Creating educational video series for kids is a disruptive innovation opportunity for companies to promote learning and engagement in a fun and interactive way.
2. Nutrition Education - Developing nutrition education programs for kids presents a disruptive innovation opportunity to address the rising concerns of childhood obesity and promote healthy eating habits from an early age.
3. Cross-industry Partnerships - Exploring cross-industry partnerships, like Chipotle's collaboration with Discovery Education, opens up disruptive innovation opportunities to combine expertise and resources in creating engaging content for specific target audiences.
Industry Implications
1. Fast Food - The fast food industry can leverage disruptive innovation opportunities by introducing educational initiatives and collaborations to promote healthier food choices among young consumers.
2. Education - The education industry can explore disruptive innovation opportunities by integrating interactive video series and nutrition curriculum into schools to enhance student engagement and promote healthy lifestyles.
3. Entertainment - The entertainment industry can capitalize on disruptive innovation opportunities by creating captivating and educational content for children that combines animation, live-action segments, and celebrity influencers to promote learning and healthy behaviors.
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