The La Mer Hydrating Serum Packaging is Inspired by Children's Books
Michael Hemsworth — March 14, 2017 — Marketing
References: luxurypackaging & packagingoftheworld
In an effort to create a more ethereal packaging experience for consumers to enjoy, the La Mer Hydrating Serum packaging is inspired by the playful design of children's storybooks. Deigned by MW Luxury Packaging, the packaging design consists of a presentation box that is opened to reveal a series of illustrated pictures that unfold out of the box top. Vibrant imagery adorns each page along with copy that speaks of the product's great capabilities when it comes to uplifting skin to being as beautiful and healthy as possible.
The La Mer Hydrating Serum packaging finally reveals the product after the story has been told and pairs it with a mirror that can be used to apply it to the face. What's created is a playful experience for consumers to enjoy that calls to mind the simple pleasures of being young.
The La Mer Hydrating Serum packaging finally reveals the product after the story has been told and pairs it with a mirror that can be used to apply it to the face. What's created is a playful experience for consumers to enjoy that calls to mind the simple pleasures of being young.
Trend Themes
1. Playful Brand Packaging - Innovative packaging designs that incorporate playful visuals and storytelling elements to create unique and memorable brand experiences.
2. Inspired by Children's Media - Brands using children's books, movies, and TV shows as inspiration for their products and packaging to create nostalgic and whimsical connections with consumers.
3. Multifunctional Packaging - Packaging that serves a dual purpose, such as including a mirror or other tool for product application, to enhance the overall brand experience and usability of the product.
Industry Implications
1. Skincare - Innovative packaging designs and branding strategies for skincare products that create a unique and engaging customer experience, while also highlighting the benefits of the product.
2. Luxury Goods - Integrating playful elements and storytelling into luxury goods packaging designs, in order to create a unique and memorable experience for customers which reflects the high-end nature of the product itself.
3. Children's Products - Children's toys, games, and other products that leverage imaginative storytelling and playful visuals to create an engaging and memorable experience for children and parents alike.
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