In an effort to create a more ethereal packaging experience for consumers to enjoy, the La Mer Hydrating Serum packaging is inspired by the playful design of children's storybooks. Deigned by MW Luxury Packaging, the packaging design consists of a presentation box that is opened to reveal a series of illustrated pictures that unfold out of the box top. Vibrant imagery adorns each page along with copy that speaks of the product's great capabilities when it comes to uplifting skin to being as beautiful and healthy as possible.
The La Mer Hydrating Serum packaging finally reveals the product after the story has been told and pairs it with a mirror that can be used to apply it to the face. What's created is a playful experience for consumers to enjoy that calls to mind the simple pleasures of being young.