Poland’s leading parenting website, Rodzice, recently consulted Saatchi & Saatchi Interactive Solutions Poland for the creation of the 'Baby Browser.'
The Baby Browser is a kid-friendly Google Chrome extension that makes it possible for parents who are reading text-based content to activate on-screen animations to stimulate an infant's brain. The imagery, colors and shapes used in the making of the Baby Browser were developed with help from a child psychologist.
Most interestingly, the pace of the animation is timed to match the length of the article that is being read. This means that a parent is able to keep their child on their lap while browsing on the computer, while offering stimulation to their growing infant to support their visual development.