May 2017 children's trends reveal the continuing focus on teaching children programming skills at a young age, as well as services that convenience the lives and lifestyles of new parents.
While there is an increasing number of toys, apps and games that teach children how to code, there are few on the market that aim to teach infants programming skills. The KUMIITA programming toy is an example of the latter, functioning as a robotic puzzle game that children as young as a few months old can play with to learn fundamental coding concepts.
An example of brands seeking to convenience the lives of parents is the subscription service Little Spoon. The service allows parents to pick meal plans and have their infant's food delivered to them bi-weekly.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
