With yoga mats being no stranger to the fitness market, Scoria aims to offer a design that is distinct from its many competitors.
Rather than featuring simple monochrome colors on its mats, the Scoria brand offers quirky designs that were inspired by children's drawings and stories – which the designer was able to obtain due to her work as an art teacher. The mats feature quirky images that include landscapes, doorways, and fish. Their materials are made up of natural rubber, and a strong and biodegradable cork surface. They also do not contain glue or latex, which ensures that they are usable by anyone who has allergies or sensitivities to those ingredients.
Scoria yoga mats are able to distinguish themselves in an overrun market with their unique designs and environmentally friendly makeup.
Why This Trend Is Growing
- Eco-friendly Yoga Mats
- Creating yoga mats using environmentally friendly materials such as cork can disrupt the traditional yoga mat industry.
- Design-inspired Fitness Equipment
- Incorporating unique and playful designs in fitness equipment can bring a new perspective to the fitness industry.
- Allergy-friendly Exercise Equipment
- Creating exercise equipment that is made without allergenic materials such as glue or latex can help cater to a growing audience with allergic sensitivities.
Industries Being Reshaped
- Yoga Industry
- The yoga industry can benefit from creating more eco-friendly alternatives to traditional yoga mats.
- Art and Design Industry
- Incorporating designs inspired by art and children's drawings can bring a refreshing and unique perspective to fitness equipment.
- Allergy-friendly Products Industry
- The industry can benefit from creating more allergy-friendly exercise equipment and accessories to cater to a growing market with allergic sensitivities.
