Student Flights is a company that offers economically priced travel options for consumers who primarily fall into the Millennial and Generation Z demographics.
With its new promotional stunt, titled Babybot after the infant-like robot that it features, Student Flights reveals why it believes that it's better to travel before one becomes laden with responsibilities. To show this, the company challenged Loyiso Madinga to attend a music festival while taking care of the Babybot.
He starts out feeling pretty positive about the whole thing, but when the Babybot starts spouting strange fluids and crying nonstop, he's eager to enjoy the festivities on his own. By showing how responsibilities can make it more difficult to travel, Student Flights prompts youthful consumers to invest in trips as soon as possible.