easyJet's Summer Flight School Challenges Gender Stereotypes
Laura McQuarrie — August 9, 2023 — Marketing
References: famouscampaigns
Research conducted by easyJet reveals that 37% of children still perceive piloting as a career reserved exclusively for men and the low-cost airline group is committed to challenging this notion with its Summer Flight School. This initiative is set to launch in August at the easyJet London Gatwick training centre and with it, kids will get to immerse themselves in the thrilling world of aviation.
With the easyJet Summer Flight School, kids will get a guided tour of state-of-the-art airline training facilities and get their questions answered by easyJet pilots and cabin crew, as well as enjoy a flight simulator experience and a hands-on cabin crew training session.
This program tackles a staggering gender imbalance head-on and aims to inspire a new generation of aviators.
With the easyJet Summer Flight School, kids will get a guided tour of state-of-the-art airline training facilities and get their questions answered by easyJet pilots and cabin crew, as well as enjoy a flight simulator experience and a hands-on cabin crew training session.
This program tackles a staggering gender imbalance head-on and aims to inspire a new generation of aviators.
Trend Themes
1. Gender Diversity in Aviation - easyJet's Summer Flight School challenges the perception that piloting is a male-dominated career.
2. Youth Aviation Education - The easyJet Summer Flight School offers kids the opportunity to immerse themselves in the aviation industry and learn about airline training facilities.
3. Inspiring Future Aviators - Through the easyJet Summer Flight School, children are motivated to pursue careers in aviation and become a part of the new generation of aviators.
Industry Implications
1. Airlines - Airlines like easyJet have the opportunity to promote gender diversity and encourage youth engagement through educational programs like the Summer Flight School.
2. Aviation Training - Aviation training centers, such as the easyJet London Gatwick training centre, can provide hands-on experiences and inspire children to pursue careers in aviation at a young age.
3. Education - Educational institutions can collaborate with airlines and aviation training centers to develop programs that expose children to the aviation industry, aiming to inspire and equip them for future careers in aviation.
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