easyJet's newest campaign transforms traditional one-dimensional recruitment billboards into a dynamic, interactive display, captivating passersby with the chance to chat with real top talent from its workforce. Created to get young women to consider a career as a pilot, easyJet's billboard in London features not only a scannable QR code but also real-life easyJet Captain Sarah Acklerley.
According to a new survey by the airline, 47% of young girls said they believe a pilot is a job for a man and 41% report never seeing a female pilot. What's more, 57% of polled participants believed that a university degree is required to become a pilot. Beyond its myth-debunking billboard, easyJet is inspiring the next generation of female pilots with school visits and Summer Flight School.
What's Driving This Trend
- Dynamic Recruitment Experiences
- Transforming traditional billboards into interactive displays to engage passersby with real top talent from the workforce.
- Gender Diversity Initiatives
- Encouraging young women to consider careers in traditionally male-dominated fields through innovative campaigns and educational outreach.
- Myth-debunking Marketing Strategies
- Challenging misconceptions and stereotypes associated with certain professions by utilizing creative and educational advertising methods.
Who This Affects Most
- Advertising & Marketing
- Opportunities for companies to revolutionize traditional advertising mediums by incorporating interactive elements and real-life experiences.
- Aviation
- Exploring strategies to attract and retain diverse talent in the aviation industry by dismantling gender stereotypes and promoting inclusivity.
- Education & Training
- Innovative approaches to inspire and prepare the next generation for non-traditional career paths through hands-on experiences and outreach programs.
